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The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]

The 5 most popular virtualization platforms

Just understanding what office virtualization is can be difficult enough; picking from the long list of software providers that help you achieve it can feel impossible. Since virtualization is a relatively new practice for small and medium-sized businesses, there isn’t even a standardized way to go about virtualizing your company. So why not start with […]

Uses of the Android phone/Chrome combo

Not only is the efficiency of a Mac/iPhone combo well-known but it’s also quite hard to beat. That being said, it doesn’t mean that there aren’t other dynamic duos that can give them a run for their money. Enter Android phones and Google Chrome, the technological team with some pretty decent tricks up their sleeves. […]

Better Squarespace analytics for ecommerce

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximize the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their ecommerce analysis functions. When choosing […]

Seven tips to Master Microsoft Excel

One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.” One of the first steps involves mastering Microsoft Excel. Here […]

Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested […]